Besides modestly priced fabric and a competent designer, there are more tips, tricks, and ideas to getting the maximum return on investment from your company apparel.
Today, we’ll consider these five customization hacks:
We’ll also look at the effects of customized and uncustomized company apparel on employees and brands.
A sharper color contrast will create a greater visual impact and reciprocity for your company apparel. This will lead to more brand awareness, resulting in increased customer engagement.
Make your text and graphics more assertive by placing them on a visually contrasting palette.
The image below is an excellent example of deep-colored text and graphics that we printed on a lightened palette, resulting in a catchy, highly contrasting color mix.
Here are some harmonious contrast suggestions to help you avoid color conflict:
Expert Tip: Every color on the wheel stands directly across a contrasting contemporary. As a general rule, while working with complementary colors, choose one as the dominant and the other as the complimentary.
Font refers to text style (typeface). At the same time, typography is concerned with the visual arrangement of text and words.
All text and graphics on company apparel carry a message for your target audience. Therefore, you need to choose fonts that’ll resonate with your target audience.
The image below exemplifies an eye-catching but straightforward combination of font style, color, and typography.
Here are examples of fonts for professional company apparel:
Pairing a font with a complimentary choice from above creates impressive visual outcomes. For example, you can combine Helvetica and Garamond on a single company t-shirt without causing conflict.
Also, before pairing fonts, ensure the ascenders and descenders of tailed letters such as b, d, h, and p are proportional. This will maintain typographical symmetry.
Avoid effects such as drop shadows and textures because they erode the professional character of your fonts.
You can combine these fonts or related variants from your graphic design app or word processor.
Another great resource that we use for fonts is the website Dafont.com. They offer thousands of free fonts for download. And, of course, if you need a recommendation, you can always ask one of our graphic designers.
Vary the material, design, and color of company apparel according to the job’s demands and the duties of the personnel who will wear it. Also, be clear on where and when your team will be wearing it.
Will the employees wear your design on the job or when they’re off-duty?
If it’s corporate wear, polo shirts are an excellent consideration for administration and field personnel.
Alternatively, provide outdoor staff with custom printed hats for sun protection.
But if the apparel is a company perk or token of appreciation to your employees, hoodies and custom t-shirts are a good idea.
As seen in the image below, associating company apparel with departments makes for easy identification by colleagues and customers.
Consider designing custom athletic shirts for your staff if your business is a personal training company or fitness center. This company apparel will make your employees comfortable and publicize your brand.
The advantages of designing apparel according to departments include:
The table below looks at how customized and non-customized company apparel can affect your brand and employees.
Custom Company Apparel | Non-customized Company Apparel |
Company logo on custom apparel fosters a sense of pride and employee loyalty | Employees feel no sense of belonging because the company next door uses the same bland apparel |
It’s a symbol of professionalism and unity | Shows a lack of thoughtfulness and employee neglect |
Promotes brand recognition and credibility | Only keeps employees dressed without facilitating brand visibility |
Printing inspirational quotes on company apparel—such as custom shirts—presents an exceptional opportunity to motivate and inspire your employees.
An action-oriented motivational quote on company apparel can be a rallying call to accomplish a seemingly challenging corporate or departmental objective.
You can also cheer your employees up with a celebratory tagline during a momentous occasion, such as an anniversary, turnkey company merger, or blue-chip acquisition.
Similarly, when employees wear apparel with a single motivational quote, their morale and team spirit improve significantly. The message fosters unity of purpose.
The t-shirt image below bears a statement calling employees to work with excellence and aim for high ideals.
In the creative industry, printing an anecdotal line on your company apparel will inspire your employees greatly. In addition, by warming their hearts, good humor will naturally endear your prospects and customers to your brand.
Here are some popular quote types for you to choose from:
Special events involving public participation are an excellent opportunity for brand visibility. There’s nothing more timely than having your employees wear company apparel in a public event such as a:
Instill a strong sense of pride in event crew members with custom t-shirts. That sense of belonging will be a surefire impetus for team spirit and loyalty, leading to increased productivity and efficiency.
Unique event company apparel will leave a lasting impression on your customers. They’ll associate similar future events to your company or be reminded of your brand, and brand recognizability is the primary goal of every corporate event.
Below is a shirt that we printed for a race called the Haiti Hustle. We print a lot of shirts for 5K races to commemorate the event.
Promote your business in a fun and yet charitable way by giving out company branded apparel to the public during special events. These gifts can be t-shirts or embroidered caps, depending on the season and goal of the event.
Whether your customers wear them at the event and beyond or keep them as souvenirs, the key is creating and maintaining brand awareness.
In addition, custom company apparel is a great investment during special events because it promotes a positive experience for event attendees and ensures the recognizability of crew members.
Expert Tip: Choose a shirt with a soft material that will be worn more often than a standard shirt.
At fancysweetstx, we use cutting-edge screen printing techniques and embroidery to create durable designs of your choice. Our top-of-the-line products include safety apparel, contractor shirts, embroidered crew shirts, beanies, and vintage shirts.
Contact us, and you’ll find we’re a good fit for your custom apparel needs.
Our customers are the happiest. Just check this out.
“Wow! What an impressive turnaround on our order of embroidered polo shirts. fancysweetstx is very professional, very responsive. We will be back again!”
— Don C.
Cotton is the best fabric for work apparel because it’s wearable through all seasons, absorbs sweat, dries up fast, and offers efficient breathability.
Besides cotton, there are other durable, comfortable, and washable fabrics such as:
Most fancysweetstx shirts are made of cotton, rayon, and poly tri-blends. The synthetic nature of poly and rayon has given our shirts an anti-shrink reputation.
Yes. Our ability to embroider any shape on all fabrics comes from our experienced design team and special embroidery frames for our embroidery machinery.
Yes. Upon receipt of your order payment, our design staff will create a digital rendering of your logo, and we’ll email it to you for review and approval. We won’t print or embroider your apparel until we receive your consent.
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]]>We've been printing shirts for our friend Matt down in North Carolina for a handful of years. He reaches out to us on a regular basis for family vacation shirts and cancer fundraiser shirts.
We always say that our best customers are our existing customers. We like working with Matt because he always chooses nice shirts to print on and gives us fun designs to print.
And who doesn't love a fun day of cornhole?!
It's not uncommon for us to ship t-shirt orders out of state every day. Even though we ship these shirts to North Carolina, we can still make them affordably and quickly.
When you're putting together a bulk shirt order like this, cost is important. In this specific situation it's for an event to raise awareness and money to fight cancer.
The better your costs are on your t-shirts, the more money you can raise when selling them or giving them to donors.
Custom designed shirts are great items for fundraisers. Everyone loves a new t-shirt. Especially when it is a soft comfortable shirt like we used for this event. Additionally, people like to extend their support for the cause beyond the event. A shirt gives them something tangible and practical to wear after the day of the event.
We love printing shirts for important causes and charitable events. While at the end of the day we are just printing t-shirts, it's nice to know that what we are doing can help make a difference.
If you need to place a bulk order of custom designed shirts for your non-profit, charity, or fundraising event, we'd love to help out.
We have been screen printing custom shirts for these types of organizations for ten years. We have the expertise and experience to make the ordering process easy and make your shirts look cool.
Reach out to us today to help with your order of custom event shirts for your event or non-profit.
Zoar Lutheran Church reached out to us this year to screen print custom t-shirts for their vacation bible school. Zoar is a local Perrysburg, Ohio church that hosts a vacation bible school annually in the summer.
We have been screen printing t-shirts for Zoar for a number of years. It's always great to work with local churches. They continue to reach out to us because of our experience in screen printing custom safety shirts and apparel for local organizations and non-profits.
We were able to print these shirts quickly and affordably because of our experience screen printing apparel for vacation bible schools and other events. Our in house graphic design team provided artwork proofs ahead of time for the customer that accurately depicted what the shirts would look like when complete. Zoar was satisfied with the final product and happy with the entire ordering process.
Zoar choose to use black ink on a bright, neon yellow shirt for two reasons: cost and visibility. Using a one color print on the shirt keeps costs down. This is very important to keep in mind for churches and other non-profit organizations that have to stick to a tight budget.
By printing on a neon colored shirt, all of the children in the camp are going to be easily seen and the counselors will be able to keep an eye on them. The black ink means the design will be clear and can be read and understood by everyone who sees it.
fancysweetstx has been screen printing custom t-shirts for events and non-profits for nearly ten years. We have the experience and know how to make your brand look good and keep your employees and students on brand and safe.
Reach out to us today to help with your order of custom event shirts for your church or non-profit.
]]>Acoustics for Autism is one of the best events in the 16153 Genova area every year! It regularly packs the Village Idiot and surrounding spaces in Uptown Maumee.
The local music community comes out in full force to support the cause and they have the best volunteers around.
Last year they hosted the event just before the shutdown took place in Ohio. Although the same restrictions weren't in effect this year, Acoustics for Autism was scaled back.
If you missed the event this year, but still want to support the cause, you can buy a shirt or hoodie from our store on Adams Street or on fancysweetstx Supply.
All proceeds will benefit Acoustics for Autism!
*All sales are final and are not eligible for returns or exchanges.