At fancysweetstx, we often say that a quality sweatshirt is a blank canvas waiting to be glamorized, and what better way to transform this canvas into a masterpiece than with quality custom embroidery?
Custom embroidered sweatshirts are personalized with different embroidery patterns that make them stand out from other apparel.
They create excellent company merchandise and can help your brand grow in several ways:
In today's article, we'll show you five different ways you can use fancysweetstx's quality custom-embroidered sweatshirts to promote your business and make a lasting impression.
You'll learn tips and tricks on choosing the right embroidery design, the perfect color combination, and how to maximize the impact of your custom embroidery through visibility.
When it comes to creating the perfect promotional look for your business, the style and design of your custom embroidered sweatshirts can make all the difference.
Ideally, we have three major embroidery design techniques:
Flat embroidery involves adding flat stitches to your sweatshirt's fabric. It's a straightforward design technique that works with a majority of designs, including complex graphics, many colors, and logos with multiple texts.
Flat embroidery also works on various types of fabrics, making it an excellent choice if you plan on branding other company apparel made of different fabrics, such as tougher high visibility jackets, bags, or trucker hats.
Puff embroidery, or 3D embroidery, involves stitching the sweatshirt's fabric over a form insert that raises your design and gives it an impressive three-dimensional effect.
This embroidery method is most ideal for sweatshirts and other heavier fabrics since the foam adds extra weight that lighter fabrics may not sustain.
Puff embroidery works best for simple text logos, numbers, and rounded block letters. The foam used makes it difficult to achieve intricate designs.
For best results, leave enough space (at least 3 mm) between letters or shapes to prevent overlapping and distorting the graphics.
Patches are embroidered pieces of materials, such as your company's flag or badge, that are made separately and attached to your custom sweatshirt. They can be glued or sewn onto your sweatshirt's fabric and reused as required.
Custom embroidered patches provide a trendy look for your custom sweatshirts while still maintaining a professional appearance. They accommodate more complex designs and come in different shapes, colors, styles, and materials.
Regardless of your custom embroidered style, fancysweetstx has the required equipment and expertise to make it happen.
Our graphic design experts have mastered the art of embroidery and will help you choose the right style for your custom sweatshirt to reflect your brand and vision.
We’ve worked with different brands, from restaurants to hospitals and construction companies, to create fascinating embroidered sweatshirt designs that add a personal touch to their brands, making them stand out from the rest.
Choosing the right materials for your custom embroidered sweatshirts will make a huge difference in how they look and feel.
A low-quality sweatshirt fabric, for instance, will have a rough or a plastic-like feel, making it uncomfortable to wear.
Below are our top tips to help you select the right material for your custom embroidered sweatshirt:
Take into account your sweatshirt fabric's weight, stretchability, and breathability. Go for fabrics that are comfortable, warm, soft, and breathable.
Cotton, fleece, and polyester are great options for your sweatshirts, but this will also largely depend on your local weather and the activities you intend to participate in.
For instance, if you need some custom-branded sweatshirts for the winter season, consider fabrics like wool, fleece, or a wool and fleece blend. They’re thick, warm, and heavy, making them appropriate for the cold seasons.
On the other hand, sweatshirts made from cotton and polyester blends are ideal for both casual and formal events and can be worn throughout the year.
These sweatshirts borrow from the individual properties of cotton and polyester, creating high-quality sweatshirts that are soft, breathable, lightweight, and durable, with moisture-wicking properties that keep your body dry even in hot weather.
Generally, for the best custom embroidery designs on your sweatshirts, go for cotton, rayon, fleece, wool, and cotton-polyester blends.
These fabrics have tight weaving and higher thread counts that make them stable under the needle, resulting in quality and visible embroidery designs.
Thread can make a huge difference in the look, feel, and strength of your custom embroidered sweatshirt.
There are two major types of threads used for custom embroidery designs: polyester and rayon. Each has its particular strengths and weaknesses that make it ideal for different projects.
Polyester embroidery threads, for instance, are more durable than rayon but not as shiny. They are also color fast thanks to their high tensile strength (resistance to stretch and elasticity) which allows them to withstand bleaching, regular washes, and frequent rubbing.
Meanwhile, rayon embroidery threads have a more neutral, silky look that makes them perfect for adding visual depth to your custom sweatshirts. However, they have a lower tensile strength, meaning they will fade faster than polyester threads.
Our Service: At fancysweetstx, we primarily use polyester embroidery thread due to its strength, vibrancy, and affordability. But we can use rayon thread for your design as well. It all depends on your choice and preference.
The thread color you choose for your custom embroidered sweatshirts can make or break your design. The wrong color combination can create an eyesore and make your brand look unprofessional.
However, with the right thread color, your embroidery design will have a unique, one-of-a-kind look that makes your brand stand out.
Below are a few tips on how to play around with colors to achieve unique embroidery designs on your custom sweatshirts:
Using contrasting colors on your embroidered sweatshirts is a surefire way to draw attention to your brand.
It involves using two or three colors that work together to create a unique look and give your design more depth and dimension.
You can achieve this by opting for:
Whenever we need help selecting the best colors that go with our clients’ business logo and overall branding, we love to use Coolors.co. The software readily generates swatches of colors that complement each other, saving us time in coming up with color ideas.
Bonus: If you're unsure of which color to choose, you can always ask us for sample swatches of the colors to help you decide.
If you're looking for a classic look, the tone-on-tone embroidery design is a great option to consider.
We’ve used this single-color embroidery technique on different brands, from coffee shops to construction companies, to create sophisticated sweatshirts that draw attention to their customers without doing too much.
The design is achieved by using a solid-colored sweatshirt and a darker or lighter tone of the same color on the embroidery, as you can see in this Midwesterner Fall Embroidered Sweatshirt.
The final result is a subtle, yet appealing design that portrays professionalism in a minimalistic way.
"I love my Midwesterner sweatshirt! I bought a Medium. It is soft & comfy and fits great Love the aged look and color."
— Anonymous, Verified Buyer, United States
Don't let your design get lost in your sweatshirt’s fabric—make sure it stands out for all to see.
When promoting your business with custom embroidered sweatshirts, you want your design to be visible and make a statement.
To ensure this, you'll need to choose thread colors that don’t clash with your sweatshirt but are complementary to your design, as we have discussed in the thread color section.
Another way to make your design highly visible is by utilizing varying thread thicknesses. Durable threads come in a variety of thread counts, with certain types of threads being best suited for particular fabrics or stitch types.
A heavier stitch type, for instance, is needed for thicker fabrics. Consider the thread count when selecting the type of thread you’ll use for your embroidery because higher thread counts produce more visible and detailed stitching.
Utilizing thicker threads for more prominent areas of the design, such as the logo or main message, can help create a bold and striking look. Thinner threads can be used for more intricate details and patterns.
Fun Fact: The contrast of thread thicknesses can add depth and dimension to the design, making it more visually appealing.
Additionally, embroidery placement can play a role in the visibility of your design. Larger and more visible patterns or stitching should be strategically placed in prominent areas for a professional and cohesive look.
Placing your embroidered brand or logo name in the most visible location will make your branding more memorable to your prospects.
For embroidered sweatshirts and hoodies, it’s a common industry practice to place the brand’s name or logo in the following locations for maximum visibility:
Your custom embroidered sweatshirts may be made from the highest quality materials available, but when the embroidery job done isn’t of the best standards, it can reflect poorly on your brand and even drive prospects away.
For the best results, you want to work with a reputable embroidery company like fancysweetstx that will produce high-quality designs tailored to your brand.
With over 20 years of experience in custom embroidery and a loyal customer base that trusts us to deliver top-notch embroidery services, you can rest assured that you're getting a quality product that will last and make a great impression.
"Used for company t-shirts. Excellent price, quality, design team, and quick shipping. First time customers, but we'll be back! Thank you, fancysweetstx."
— Christina P., Verified Buyer, United States
Our experienced in-house graphic designers take pride in producing only the best custom embroidered sweatshirts designed to meet your brand needs.
Whether you're looking for custom embroidered sweatshirts for camps, schools, events, businesses, conferences, nonprofits, leagues, or bands, fancysweetstx has you covered.
We understand that assessing embroidery costs is an important consideration for any business looking to affordably promote their products.
That’s why we offer a custom order form for quick project quotes, and our quick and efficient communication process will ensure that we get back to you as soon as possible.
"A great experience! I am super impressed with the responsiveness and professionalism of everyone I worked with."
— Steve M., Verified Buyer, United States
And like any other reputable custom branding company, you can expect a positive experience when working with us, as evidenced by our numerous positive customer reviews and testimonials.
With the right design, material, thread color, and visibility, you can create custom embroidered sweatshirts that will stand out in the marketplace and make your business look professional.
But this can only be possible if you work with the right embroidery company that ensures your sweatshirts are well constructed and the embroidery done is of the highest quality.
Jumpode understands what it takes to make quality custom embroidered sweatshirts that effortlessly promote your brand.
With our quality custom screen printing and embroidery services, you can have your logo or brand name embroidered on any size, color, or style sweatshirt, ensuring that your business stands out.
If you don’t know where to start, our in-house graphic design team will help bring your design ideas to life. They’ll also provide timely advice and professional feedback on how best to present your logo and design sweatshirts that you’ll be proud to sell or give away.
Take a look at the different sweatshirts we have ready to order:
Contact us today to get started, we’re just a call or email away. You can also visit our 16153 Genova retail store for a one-on-one consultation.
]]>Your amazing team needs to be appreciated every day, but more so on Employee Appreciation Day, which is usually on the first Friday of March every year.
While a verbal “Thank You,” or handwritten notes may be great on this day, your employees will appreciate something more meaningful, practical, and valuable, like tangible company gifts.
They say giving gifts is an art, but just like all creative arts, knowing where to begin can be challenging.
Ideally, you want to pick gifts that are:
We’ve curated a list of useful Employee Appreciation Day gift ideas to help you get started. There’s an option for everyone, from tiny personalized keychains to oversized long sleeve shirts and hoodies.
Candles symbolize light and peace of mind, give focus, and help create a cozy atmosphere. Let your employees know how much you appreciate their efforts by giving them personalized luxury scented candles.
There are multiple reasons why custom scented candles make perfect employee appreciation gifts:
Gifting your employees candles with therapeutic scents like eucalyptus and lavender is also a great way to boost their moods.
As they burn the candles, the scent will help them calm down and relax. Such scented candles are a common choice for aromatherapy—the use of natural plant extracts to heal and promote health and wellness.
Higher positivity levels in your office will result in greater productivity.
fancysweetstx offers multiple scented candles that can be customized for your brand. Check out a few options below.
Rectangular
|
Concrete
|
Leather Wrapped Candles
|
You can never go wrong with long sleeve shirts and hoodies on Employee Appreciation Day.
They’re both made with warm, soft fabrics that are perfect for the cold month of March as winter comes to an end.
Long sleeve shirts and hoodies are super comfy and never go out of style. Your employees can wear them to the office and outside since they can be paired with just about anything.
Ensure these warm gear have your brand’s logo or slogan screen-printed or embroidered on them. This will increase your brand’s reach and freely advertise it to prospective clients.
You don’t want to skimp on quality when it comes to gifting hoodies and long shirts. Always choose the highest quality company branded apparel that’ll last a lifetime.
Below are a few key factors to consider before purchasing:
Related Article: Company Apparel: A Practical Buyers Guide for Corporate Branding
Keychains are one of the best budget-friendly Employee Appreciation Day gift ideas.
They’re small, portable, and practical everyday carry items your employees need.
Everyone has keys of some sort (office keys, car keys, house keys…), and a keychain keeps them safe and organized.
Choose key chains that your employees will appreciate. They should have their names engraved on them and additional tools like cutters and flashlights useful for both home and office use.
fancysweetstx offers multiple options for such keyholders. See some of them below.
Bottle Opener Keychains
|
Keychains With A Charging Cable
|
Keychains With A Safety Whistle
|
Useful, trendy, and high-quality tech swag won’t go unnoticed.
Your tech-savvy employees will appreciate any form of technology that makes their lives easier in and outside the office.
Luckily, there are multiple inexpensive tech gadgets today. Whether it’s listening to the latest podcast show or blocking outside noise when working, these items will delight your employees without costing you a fortune.
They include:
Check out our entire collection of tech gadgets that’ll make the perfect appreciation gifts for your employees here.
Fun games bring employees of all ages together and help them bond, unwind, and relieve stress, in turn improving their productivity.
But apart from being fun, games signal a friendly company culture where people can work hard, and equally play hard.
Most crucially, it tells your employees that you trust them to manage their time and personal productivity.
Always have a wide variety of games and puzzles to choose from to keep the games interesting and activate your employees’ creative juices.
Select game sets that are unique to every employee but can still be enjoyed by the rest to initiate team bonding.
Here are some options to consider:
Tic-Tac-Toe Desktop Game |
Office Fun Game |
Sidewinder Wood Puzzle Set |
Lifestyle 7-In-1 Desktop Game Set |
Foam Axe Throwing Game |
Push Pop Round Bubble Game |
After apparel, the most popular promotional item we make for people is drinkware. From tumblers to coffee mugs to wine glasses, drinkware is a great gift for employees and customers.
Tumblers, in particular, are on trend right now.
A lot of the popularity surrounding tumblers is related to the rise in Yeti. While Yeti brand tumblers can be quite expensive, there are many options that have comparable quality.
Our favorite branded merch is easy to gift and gets a lot of usage.
Tumblers have many beneifts as employee gifts for many reasons:
When choosing your employees’ gifts for Employee Appreciation Day, ensure they’re thoughtful, practical, and suited to individual employees.
fancysweetstx offers these, and many more unique gifts that’ll leave a footprint on your employees’ hearts.
All our products are practical, versatile, and creative, ensuring they remain a vital part of your employees’ lives.
Even better, they double as perfect promotional items. So you don’t have to worry about purchasing in bulk as you can always give the rest to buyers, further increasing your brand’s reach and customers’ loyalty.
We’ll customize the gifts according to your specifications through our custom printing and embroidery services to ensure they’re tailor-made to your brand and employees’ needs.
Fill out our custom order form to receive a quick no-obligation quote for your project before we get started.
If you’d like to know more, don’t hesitate to contact us. We’ll get back to you in no time.
"fancysweetstx is simply the best…Always professional, friendly, and with great quality and service."
Share on Facebook:
]]>You’re the manager of a major airline, and your passengers keep leaving with your classy salt and pepper shakers. The practice is costing the firm millions a year in replacements and impacting your bottom line.
What’s the savvy decision to make?
(Take a moment).
It might seem sensible to pick the third option and go cheaper. Or, as the managers at Virgin Atlantic realized, letting passengers keep the shakers could be seen as a branding opportunity.
They decided to let passengers keep the shakers and even encouraged the habit with humorous engraved messages, like “Pinched from Virgin Atlantic.”
Essentially, Virgin Atlantic turned their in-demand salt and pepper shakers into company swag. These collectible items proudly waved Virgin’s signature red color and joined dinner table discussions wherever they went.
We’ve gathered four more perks to help you answer this question: “What is company swag used for?” As we go through these perks, you’ll also learn:
Company swag products have an 80% reception rate according to a recent Promotional Products Association International (PPAI) study.
This finding means that 80% of your target consumers will keep and use your swag item, providing you with display advertising and an excellent return on your investment.
To help explain our excitement over this 80% score, the following table compares the rates of return of company swag versus other advertising channels.
Advertising Channels | Reception Rate |
Online videos |
32% |
TV commercials |
34% |
Direct mail |
50% |
Radio |
54% |
Swag items |
80% |
Source: Promotional Products Association International
Swag items outperform these other advertising channels because of their discrete and intriguing style of marketing. These specialty items invite a viewer to independently discover your brand, rather than bombard them with information about product benefits.
This approach offers a breath of fresh air to today’s over-marketed and increasingly inattentive consumers, increasing your chances of success.
Offering branded company items is an excellent strategy for acknowledging your employees and their dedication to your business.
This acknowledgment improves their morale, encourages loyalty, and enhances overall performance.
One study of a large meat-packing plant confirmed this idea with its conclusion that social recognition enhances productivity. The study found increased annual production values of $900k and $750k on two production lines after introducing social recognition practices.
Even so, to maximize the effectiveness of your swag items as staff motivators, you must personalize them as much as possible.
The more personal the merch feels, the more sentimental value your employees will place on it. The more sentimental value, the better the items are for motivating your workers.
Here’s an example of a personalized swag item for employee motivation offered by fancysweetstx. It’s a collapsible can cooler featuring custom texts (green arrow) and your brand design.
It’s the perfect spot for a personalized quote that expresses appreciation and motivates your workers. Maybe, “Here’s to the marketing team that makes me look like a genius,” and your autograph or title below the quote.
Company swag items accelerate purchase decisions for new products in tightly contested markets.
Promotional products can make the difference in someone choosing between your newest launch and its closest competitors—enough to change buying behavior in your favor.
This effect is similar to those “Buy one get one free” deals at supermarkets or trade shows. These deals translate into additional value in the eyes of consumers, encouraging them to try your product.
A study on advertising solutions supports this idea with its conclusion that three out of four consumers switch brands after receiving some form of swag from a newly-met brand.
Company merch can also feel like a “limited offer” or a “reward.” This perception creates a sense of urgency in the minds of consumers, compelling them to act while they still have the opportunity.
As more consumers act, they generate buzz for your launched product, perpetuating the buying trend. It’s a perfect strategy for introducing your brand as it exploits our curious nature as humans.
H. J. Heinz employed this strategy at the World’s Columbian Expo of 1893, where he successfully gave away branded keychains to introduce his company. The organizers had to summon the police to control the crowds of curious buyers lining up at his exhibit.
Company swag items provide lengthier brand exposure than advertisement messages on your social channels do.
Their functional nature keeps these specialty items relevant long after their first encounter with your target audiences.
Take the case of Virgin Atlantic’s branded salt shakers, for instance. The shakers can comfortably sit on any dining table for years without looking dated. This reality isn’t possible with marketing videos that require frequent updating to stay relevant.
Swag items also enhance your marketing effectiveness by utilizing word-of-mouth advertising.
They turn your current buyers into brand ambassadors, who are much more genuine in the eyes of prospective clients than conventional advertising.
In 1875, this trustworthy perception inspired Jasper Fremont Meek to develop branded burlap school bags for an Ohio store. It was a resounding success for Meek and the Ohio store, leading him to a manufacturing deal from Coca-Cola for promotional trays.
There are plenty of company items to choose from to creatively capture and express your brand, from wearables to office accessories. However, consider the following for your swag project.
Your swag needs to be functional for your customers. This functionality gives them a reason to carry the product with them, exposing your brand rather than keeping it hidden away where it has little to no marketing value.
So, start with the question, “What form of company swag offers my audience the most functionality?”
This answer will help you select the most appropriate product for your swag, such as a desk diary for an office market and water bottles for an outdoor audience.
Your promo item's durability directly impacts its life cycles as an advertising channel. When your audience can no longer use the item, it loses its marketing value.
As such, you need to consider the material makeup of these items and how it fits your audience’s lifestyle.
This involves determining your audience’s environment. Industrial environments, for instance, need tougher fabrics for wearable apparel and reinforcements for drinkware.
You’ll also need to consider cleaning and maintenance needs. How many wash cycles can your product tolerate before exhibiting signs of wear?
Scratch marks and fading on that beautiful matte black coffee tumbler, for instance, will discourage usage, ending its application for display advertising. In this case, you’ll get better value with a sturdier design, such as this stainless steel tumbler by fancysweetstx.
So, there are the four guaranteed perks that answer the question, “What is company swag used for?” With these ideas in mind, are you looking to start a branding project?
We’d love to help.
At fancysweetstx, we have over 15 years of experience in branding just about anything. We’ve printed custom designs on bags, hats, shirts, and cups and understand the value of high-quality branding.
We also appreciate the importance of fast turnarounds and great pricing, which is why we offer quick, no-obligation project quotes to get the ball rolling.
“Used fancysweetstx for company T-shirts. Excellent price, quality, design team, and fast shipping. Thank you, fancysweetstx, we’ll be back.”
- Christina P.
Contact us today, and let’s have some fun bringing your idea to life.
Share on Facebook:
]]>They provide endless benefits to not just the employees but also your business, including:
Always aim for creative, practical, and attractive corporate swag items that your employees will love and appreciate.
The more they wear or use them, the more they expose your brand to potential customers, and eventually generate more leads and income.
Below are five corporate swag items to consider.
Fun company swag items come in small packages.
For example, stickers and patches are unique and versatile tiny swag items that allow employees to showcase their creativity and empower them to be themselves.
Most people decorate their laptops and phones with stickers, while others use patches to customize their bags or clothing.
Stickers and patches come in different shapes, sizes, colors, and designs. You can go the classic route with a round sticker or patch branded with your company’s logo.
Alternatively, try out something more adventurous like customized designs and unique cartoons.
You can also have various stickers and patches and give them out as a “sticker pack.”
Stickers and patches can be placed anywhere—on phones, clothing, cars, laptops, and even water bottles. Pair them with a few pieces of branded swag, and you’ll have the ideal “new employee kit” to welcome new team members into the workplace.
fancysweetstx offers several options of patches and stickers for businesses. Here are some of our top favorites:
Your workers are drinking water daily. A branded reusable water bottle not only ensures they have a constant water supply to keep them hydrated, but also ensures they represent your company with pride.
Other drinkware like coffee mugs and tumblers are also excellent swag items that cater to employees who love coffee and other hot beverages.
Since an average American coffee drinker consumes slightly above 3 cups daily, why not seize this opportunity and have reusable mugs and cups in your office kitchen? Besides, using reusable drinkware helps save the planet as they cut down on the use of single-use plastics.
Other drinkware to consider include:
Lots of our staff are adoring pet parents, and we know this cuts across every industry.
Your remote workers’ dogs have probably crashed enough zoom calls that they’re practically your employees too. Welcome them officially into the workplace with incredible pet swag items.
Giving branded pet accessories sends a subtle signal that you run an animal-friendly company and care about all your employees' families, including their furry friends.
Besides, pets can be ruff on your employees’ personal items, so having a spare toy of their own is an ideal distraction.
We’ve created plenty of unique dog-themed shirts and gear inspired by our shop dog Penny. Our favorite designs honor our furry friends and the special bond we share with them.
Below are a few of our popular pet accessories that make excellent corporate swag ideas.
Related Article: 7 Heartwarming Designs That Show Love for Your Furry Friend
Once the December holidays end and the days are still dark and cold, we’re all tempted to hibernate.
This is when your employees need a pick me up the most. Take advantage of the winter season to lift their spirits with functional cold weather corporate swag items.
The best winter swag accessories will help your workers weather the season. Treat them to quality branded apparel like jackets and hoodies, which are quality and high-performance clothing for cold temperatures.
fancysweetstx offers a wide range of winter swag sets for your employees. A few are shown in the table below.
Check out our entire collection of winter swag sets here.
If you prefer single products to sets, many other options are available. Check them out below:
"fancysweetstx has unique, high quality gifts for anyone! They’re easy to order online too..."
— Beth W, Verified Buyer
Stationery products are probably the first items that come to mind when thinking of corporate swag ideas. They’re one of the best forms of free advertisement for your company because every employee uses at least a pen and a notebook on a daily basis. So, when you give them these work essentials, you’re confident they’ll use them and get you some exposure.
Branded stationery items also look professional and increase your brand’s visibility when working in the office or holding meetings with similar brands and prospective clients.
Desk planners have also proven to be effective corporate swag items as they are easy to use and help your workers adequately plan their working hours. Emboss them with your brand’s logo or name on the outer back of each cover for further brand enhancement.
Other stationery items to consider include:
From drinkware to pet accessories, these five corporate swag ideas will help you incorporate your brand into your office or workplace. There is a swag item for every corporate company, whether it's the food or clothing industry.
These items are also ideal promotional products for your prospective clients. Therefore, when you buy them in large quantities for your employees, you can give the leftovers to your clients to further increase your brand’s reach and promote customer loyalty.
fancysweetstx offers endless options of corporate swag items with multiple benefits to your brand, employees, and clients. All our products are practical, fun, and unique, with a high degree of creativity and style, ensuring they remain as memorable as possible to the recipients.
We offer quality custom printing and embroidery services to ensure the swag items are tailor-made to your company’s specifications. We’ll put your brand’s name or logo on any swag item, from clothing apparel to accessories.
Fill out our custom order form to receive a quick no-obligation quote for your project before we get started. Don’t hesitate to contact us for further inquiries. We’ll get back to you in no time.
"A great experience! I am super impressed with the responsiveness and professionalism of everyone I worked with..."
— Steve M
Share on Facebook:
]]>Unfortunately, branded shirts are often relegated to the back of the wardrobe and only see the light of day on team building or messy chore days.
So, how can you get the most out of your custom company apparel?
The creative ideas we’ll talk about today include:
Branding is about creating distinctive design features that help your clients associate certain values, products, and services with your brand.
Custom company apparel is about showing rather than telling. Showing, in this case, means creating a visceral emotional connection with a message on your custom workwear.
Let’s break down a few effective emotional branding strategies that can help build loyalty.
Millennials and Gen Z have exemplified the trait of putting their emotions and hard-earned money into brands that believe in them and support the causes that they believe in.
In light of this, find ways to marry your merchandizing and marketing strategies with social causes your customers care about. For example, we screen printed this fun t-shirt below for a local festival that benefits the causes of Waterville Rotary Club.
By engaging with the causes that matter most to your customers, you show them that your brand cares, which can lead to them wanting to buy more and to share your brand with their friends.
Sensory branding leverages the moods and emotions that affect cognitive decision making. It’s branding that targets the five senses—think of Netflix’s iconic logo animation sound or the Starbucks green that subconsciously makes you think of freshness.
Research shows that 92% of purchasing decisions are based on the visual.
For apparel, focus your branding on visual and tactile elements:
People remember feelings more than information, and there is no greater vehicle of emotion than a story.
Steve Jobs puts it excellently in this 1997 video introducing Apple’s long-running ‘Think Different’ campaign.
For custom company apparel, aim to tell a story that links your brand’s origin and values to the ideas that your customers hold dear. For example, fancysweetstx’s collection of ‘You Will Do Better in 16153 Genova’ merch was inspired by a beautiful story dating back to 1913.
The combination of your company’s brand values and customer values creates the sweet spot where you can build an emotional connection.
Your brand’s and your customers’ values will also determine the:
In the following table we compare various examples of brand identities and customer values and how they align with design elements.
Brand Identity | Customer Values and Expectations | Design Elements of Choice |
Playful |
|
|
Serious, staid |
|
|
High end, luxury, white collar |
|
|
Blue collar, crafty, artisanal |
|
|
Small family-owned company |
|
|
Modern |
|
|
Old-school |
|
|
Eco-friendly, sustainable |
|
|
What do you do when you hear a good joke? You want to share it immediately.
The inner salesperson we all have is who you want to channel with the slogans and designs of your custom company apparel.
Whenever we think an idea is interesting, useful, or funny, we rush to share it, which triggers the mentalizing part of our brains that thinks about the thoughts and feelings of others—the salesperson.
Humor, though subjective, is one of the easiest ways to tap into the wearer’s inner salesperson. However, an inspirational or motivational idea holds equal weight.
How can you build humor and inspiration into your custom workwear?
Below are humorous and inspirational custom company apparel fancysweetstx created for two of our clients.
You want your slogans to strike a light tone without being offensive or inappropriate. For instance, the CrossFit gym t-shirt references how tough and grueling the workouts are, but is softened through the lens of something you love.
On the flipside, the restaurant tee also talks about fitness but makes a tongue-in-cheek joke about it all being for the glory of food—light and comical, but not offensive.
Always go the extra mile, unless you’re a taxi driver.
The fashion world is obsessed with limited edition releases. Limited editions up the ante on exclusivity because they create a sense of recognition and belonging to an elite group.
They also reinforce the wearer’s investment in the brand.
We borrow this idea for custom company apparel to:
At fancysweetstx, we’ve used this idea in our t-shirt clubs and community shirt clubs. Our customers can celebrate their hometown spirit or support a local charity through our limited edition shirt releases.
Here’s how the idea would translate for custom company apparel:
As we’ve discussed, people love to share anything that adds value or entertainment.
By focusing the lens on other collaborators, you create a niche group of people who care about your brand and will share and wear your custom company apparel.
Expert Tip: With limited releases of custom company apparel, you can take advantage of branding techniques that give a more luxury finish, such as embroidery or textured printing. You can also experiment with specialty printing techniques to create more vivid prints, like gel printing, foil printing, and direct to garment printing.
For these, you need to choose the right printer.
All these creative ideas would fall flat if you work with a printing company that doesn’t have experience or doesn’t see your vision.
The right partners should have:
The value of a good partner goes beyond the final product. Their years of expertise equip them to advise you on:
A successful line of custom company apparel lies in the nuances and attention to detail.
Basically, make it fun and inspirational, elicit an emotional response, and leverage limited releases to boost the value and appreciation for your branded apparel.
Finally, when you’re ready to work with the right printing partner, reach out to us for all your custom screen printing and embroidery needs. Since 2006, fancysweetstx has been creating fun, high-quality custom branded apparel. We’d love to show you how good we are at it.
Share on Facebook:
]]>fancysweetstx has your back with custom branded company merchandise showing your employees you appreciate them and still want them on your team.
Let’s table the COVID celebrations for National Cereal or Meatball Day this March and make a move toward celebrating your work culture. Employee Appreciation Day is in early March and fancysweetstx’s promotional gifts are launching into the work-o-sphere.
According to Harvard Business Review positive work cultures are more productive, engaging and promote longevity in both health and career. On the flip side, stressful work environments and leadership behavior can be linked to anything from a bad workweek to cardiovascular disease.
In other words, It’s a good time to show your employees some love!
“Wellbeing comes from one place, and one place only — a positive culture.” - HBR
When was the last time someone presented you with some custom swag? Showing you care with custom gear can take many forms with the results securing a sense of brand loyalty and the future success of your business.
It really comes down to the people on that Zoom call and their satisfaction as part of the whole. Keep your team spirit alive and well with custom branded merchandise for all your MVPs.
fancysweetstx design experts are ready to work with you!
As many workplaces operate with employees working from home, the opportunity to create connecting points is available through gifts of customized merchandise. And actually a need for routine can help establish boundaries between working and not working in the same space you live.
Providing a customized tee or something tactile employees can use during work hours establishes a sense of time and place. And when they “clock out” for the grocery store with a customized tote bag, you’ll still be offering value while creating brand identity.
“Did you get the tote bag I sent you?” :) … And here’s a recipe for meatballs.
As author and former dot com executive Seth Godin touts, “People like us do things like this” - things being the ultimate Employee Appreciation Day deliveries that build better teams. Your pathway to a brighter future lies in the actions you take now. Connect with fancysweetstx.
”Culture is more important than strategy, than benefits, than features. Culture is more important than price, than governments, than technology. Culture shapes all our decisions and culture can change…when our sense of ‘us’ forces it to.” - Seth Godin
Social interaction has become less and less mandatory as people work from home while the world navigates through the COVID-19 response. It is not reassuring that even when you come across a familiar face, you’re forced to identify them by their forehead. And it is difficult to weather the solitude that comes with being physically distant.
Gifts like those for Employee Appreciation Day are a nice way to bring people back to something they can count on- you!
Unexpected gifts of gratitude create positive vibes! Once you’ve delivered your promotional gifts follow up by:
Source: Proof That Positive Work Cultures are More Productive
fancysweetstx has been homing in on positive work culture for over 10 years and has experts at the ready to help you choose and brand items for your company.
We’re in tune with retail trends and have tested the market for the most impossibly-comfy tees shipped right to your door.
Your logo can be put on anything and everything in between. Some of our most popular employee appreciation items are:
Our creative juices are always flowing with design experts that can even create or refresh your logo for you! We pride ourselves on being fun, professional and easy-to-work-with. Let’s create something out of this world. :)
According to buyers, custom branded merch needs to have:
Amazingly fast turn around! Staff was incredibly easy to work with from designing to ordering to pick up! Will definitely be back for all of my custom orders in the future!
— Amy B.
fancysweetstx is simply the best! They may be a small business here in town but they are big in heart. I'm very grateful for the help our non-profit received from fancysweetstx. Always professional, friendly, with great quality and service. Thank you so much and may you have many more years of success!
— Deborah M.
You’ve learned that there is an enormous value to employee appreciation gifts.
Whether you’re a small business, school, medical facility, or construction company that’s interested in showing your employees how much you care with a meaning token of your appreciation, fancysweetstx is your go-to shop.
Reach out to us today to see what ideas spark your interest.
]]>Omnisource has relied on us locally to provide custom screen printed and embroidered items for many years. When they need employee apparel and safety shirts, they know that we can help them. Omnisource is a scrap metal recycler with locations in the 16153 Genova, Ohio area.
When Omnisource needs safety shirts for their 16153 Genova employees, they give us a call and we love working with them. It's great to have a long standing relationship with a company that cares about supporting small local businesses.
We were able to print these shirts quickly and affordably for them because we have worked with them so much in the past and we made sure to provide artwork proofs ahead of time that accurately depicted what the shirts would look like when complete.
Our experience in printing custom safety apparel for the construction and contracting industries aided in our ability to produce quality shirts.
Omnisource orders bright yellow t-shirts each year for their employees to wear while working. In the past they have ordered everything from polos to pocket tees to water bottles to face masks. They often use a black print that shows their logo well on the bright yellow shirts.
It's important for Omnisource to have their employees wearing company shirts. It helps to effectively identify employees while at work and keeps them clean and professional in front of customers.
The bright safety green shirts (which actually look yellow) and reflective stripes, keep them safe and seen on the job. These shirts are just as much about keeping employees safe as they are about looking good.
fancysweetstx has been screen printing custom safety t-shirts for companies for nearly ten years. We have the expertise and know how to make your brand look good and keep your employees safe.
Reach out to us today to help with your order of safety apparel for your company.
]]>We screen printed these tie dye t-shirts and embroidered patches on hats for Local Roots Juice Company in Perrysburg.
Local Roots has trusted us with their screen printing and embroidery since they opened in 2017. The apparel that we've decorated for them is both for employees to wear while working and customers to purchase to show their support for a local business that they love.
We screen printed the Local Roots logo on a trendy tie dye shirt. Tie dye shirts have been fun to print on and we're seeing more and more customers request them recently. Especially after Jason Sudeikis appeard on the Golden Globes in a tie dye hoodie.
The beanies that we embroidered for Local Roots feature a woven label that is embroidered on. Patches and labels on headwear has been a major retail trend that we've seen grow in popularity over the last year.
Custom t-shirts and beanies are a great way for local businesses to promote their brand and allow their customers and fans to show support.
fancysweetstx has been screen printing custom apparel for local businesses for nearly ten years. We have the expertise to know how to make your brand look good and keep your employees safe.
Reach out to us today to help with your order of safety apparel for your company.
]]>Our favorite thing about custom branded golf items is that they are frequently used which means your business will be frequently seen.
Now that golf season is here, we are busy embroidering hats and polos, printing towels, personalizing golf balls, tees and ball markers, and everything in between.
Hit a hole in one this season with top quality golf apparel and gifts that your customers, clients, and employees will love.
Below we'll talk about why people love custom branded promotional golf items and our experience and expertise with golf products.
Let's face it, golf is the most popular sport in the business world.
If you live in the Midwest or colder weather, it's not uncommon to see people head to the golf course the first sunny day in early spring. Not to mention, they probably traveled somewhere warm in the winter to get a few rounds of golf in.
Since golf is such a popular sport among business people, it's natural that a lot of business gets done on the golf course.
From sales pitches to charitable golf outings, there are a wide range of reasons golf and business go hand in hand. It's fun, it's social, and it's relaxing.
If you want your brand or business to be seen by a lot of people, golf products are a great choice. We always say that the best promotional products are items that people will appreciate and use over and over.
Golf balls, tees, towels, polos, jackets, umbrellas, and every other golf accessory fall into a category of products that will be used frequently and get your name out there.
Interested in custom branded golf products for your business? Get in touch today.
Custom branded golf products are one of our most requested items. From branded golf ball to tees to towels to embroidered polos, we've done it all.
Over the last ten years we have focused our business on creating professional, quality products for businesses, events, nonprofits, schools, and other organizations.
We take pride in using our experience and expertise to help other people brand and market their business.
In addition to making golf products for our customers, we've also included some in our own retail brand.
From our Golf TOL shirt to 16153 Genova Titleist golf balls to our perfect for golf 16153 Genova performance hat, we went big this year in preparation for the Solheim Cup.
We do a lot of research before including customized golf items and gifts in our own line. It makes us more confident in the items we are choosing and offering to our customers.
We've done the research. Let us help you personalize fun and memorable golf products for your business!
Contact your rep, fill out our contact form, or email us at [email protected] to get your order started!
]]>Did you know Employee Appreciation Day is March 5th? That means it is time to celebrate your employees!
The last year has been a really tough year on all employees within your company. It has been a challenge to build company culture and find the balance of working from home and in office.
Custom branded company swag can go a long way to keeping people connected and feeling like they are part of the team.
We have a bunch of ideas for you to get things going and make it as easy as possible to get your company branded on some nice employee merch.
The Jupcrew is here to help you figure out the perfect gifts for your team. Email us at [email protected] to get your order started or fill out our custom decoration contact form.
]]>In fact, we were so busy over the last four weeks that we had to bring extra help to keep the embroidery machine running later during the week and on the weekends. We always love a challenge so this was fun for us!
The end of the year is the perfect time for corporate gifts for employees and customers. That's why we see so many embroidery orders in December. Add in the hard deadline for many people of December 25th, and there was a fair amount of pressure to get a lot of work done in a specific time frame.
Our embroidery department has grown significantly over the last two years. The addition of new embroidery equipment and, most importantly, an experienced embroidery operated has made all of the difference.
We're looking to keep the momentum going and do even more embroidery in 2021!
If you or someone you know is interested in starting a custom embroidery order, reach out to us at [email protected], email your rep directly, or fill out the contact form on our custom apparel page. We'd love to help!
]]>